Ilitch Sports & Entertainment seeks dual patch for Red Wings, Tigers – Sports Business Journal

  • October 21, 2022

Ilitch Sports & Entertainment has been quietly trying to build a dual patch deal by combining its two biggest assets: the Red Wings and Tigers. Long before “differentiation” was firmly established within the marketing business’s lingua franca, it would have been called a USP — Unique Selling Proposition. “We’ve pitched them separately also, but together is an intriguing sales story especially for a partner that wants to do something year-round,” Ilitch Sports SVP/Corporate Partnerships Chris Coffman said. “Demographically and across the year, it offers a wide range, and it works for indoor and outdoor activations. For the right client, it could be a real value proposition.” Elevate is assisting Ilitch S&E in the patch search.
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