Campbell rejects Rangers chief’s claim after BBC update on big-money deal – Football Insider

  • October 3, 2022

By Kevin Campbell
Kevin Campbell has claimed Rangers chief executive Stewart Robertson is wrong to value the Scottish Premiership at more than £30million-a-season.
Speaking exclusively to Football Insider, the former Arsenal and Everton striker claimed the division is not the “spectacle it once was” aside from the two Old Firm clubs.
On 26 September, the BBC confirmed Scottish Premiership clubs have approved a £150million broadcasting deal with Sky Sports.
The deal will see clubs receive around £30million per season from the beginning of 2024 until 2029.
Speaking to the Rangers Review (22 September), Robertson claimed the division “does not sell” their product well enough.
The Gers chief highlighted the fact that Swedish side Malmo make more in broadcast revenue than Scottish clubs.
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When asked by Football Insider if Scottish clubs were not maximising their earning potential, Campbell said: “It is a difficult one.
“When you look at Scottish football you know the big Glasgow two, the Edinburgh sides and Aberdeen. They are historic clubs but as a spectacle it is not what it was. A lot of the attraction comes from the Old Firm.
“It is a challenge to get the numbers up to where they would like.
“Do they undersell it? The TV companies will pay what they think it is worth. It is not as simple as just saying you deserve more money. The product on the pitch is what matters.”
In other news, a source has revealed Ryan Kent has rejected a ‘big-money’ offer from Rangers as Premier League move lined up.