adidas partnership extended to 2030 | Partner Activation | News – Arsenal.com

  • September 30, 2022

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We’re excited to announce the extension of one of the most progressive partnerships in world sport until 2030.
We teamed up with adidas at the start of the 2019/20 season, reuniting after 25 years. Since the beginning of the latest partnership, we’ve broken new ground with compelling purpose-led campaigns and product ranges rooted in London’s culture which continue to inspire and engage our supporters around the world.
The extended partnership will have an increased focus on Arsenal Women with enhanced marketing rights that will bring greater global exposure for the team and players – continuing our joint commitment to drive the women’s game forward.

Jonas Eidevall with Kasper Rorsted of adidas

The ambition builds on our collaboration with adidas by Stella McCartney this year which saw the launch of a bespoke travel range for the women’s team.
As part of the new agreement, our sustainability strategy will benefit from expertise and insight from adidas’ experience, as the brand strives to meet its goal of replacing virgin polyester with recycled polyester in adidas products by 2024 wherever possible.
The partnership extension also enables us to continue the work done so far to support our local communities. Earlier this year, together we launched No More Red – a long-term initiative developed to address the root causes of youth violence by supporting young people through the creation of safe spaces and active mentorship with trusted role models.
We also donated £5 from every sale of their 2022/23 home shirt until the start of the new season to The Arsenal Foundation to support local community projects.
Our Chief Commercial Officer, Juliet Slot, said: “We’re delighted to agree a new partnership with adidas until 2030. The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.
“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike. We’re proud of the progress we’ve made together and we’re excited to take our partnership forward.”
The announcement comes following a summer where both the men’s and women’s teams were hosted at adidas’ global headquarters in Herzogenaurach, Germany for pre-season training camps.
Chief Executive Officer at adidas, Kasper Rorsted, added: “The work we have done with Arsenal has broken new ground in football partnerships and both on and off the pitch Arsenal continues to be at the forefront of the sport. We’re truly excited to continue to support both the men’s and women’s teams, delivering the very best for the athlete.
“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase globally in the years ahead.”
Copyright 2022 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source.
Following the news that Emile Smith Rowe has undergone groin surgery, Mikel Arteta believes that the procedure was necessary to allow the youngster to fully focus on playing again, instead of also managing the issue.
The England international has been suffering discomfort for a number of months now, and experienced a setback at Old Trafford at the start of the month that has sidelined him since.
Having examined all the options, it was decided that surgery was the best way to get the 22-year-old back playing regularly again, and Smith Rowe underwent a successful procedure to repair a tendon and has started rehabilitation with a December return pencilled in.
When asked about the thought process behind the move, Mikel revealed: “We put all the alternatives on the table and the thing is we have tried some others during the last few months and they haven’t really worked to the point the player wasn’t comfortable and consistently at his best to perform.
“We decided to take that route and that it was the best decision. We had to make a decision because we could not continue the uncertainty as to whether we have him, or have him with certain conditions.
“We needed to draw a line so we made that decision and he was the first one demanding that he wanted to make the decision and we supported that, and we have to prepare him to get back stronger than he was.
“After surgery it is very difficult to give a timeline. It depends on the first process, how the bones heal, how was his first reaction, his improvement and how he’s adapting. We need to go step by step; obviously we know that before the World Cup will not be easy, and after that we have a break and we need to use him in the right way.”
Ahead of tomorrow’s north London derby, read our match preview, find out some unique NLD stats and watch some classic moments from home wins against Spurs.
Copyright 2022 The Arsenal Football Club plc. Permission to use quotations from this article is granted subject to appropriate credit being given to www.arsenal.com as the source.
 
 
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